Screenflow vs Camtasia – Why I Like ScreenFlow More [Review]

ScreenFlow vs Camtasia for Mac — the inevitable showdown for choosing what software is good for making internet marketing and educational videos.

You might be in a situation like this. You have done your marketing video planning and have a video script in hand. Now it’s time to either make the video yourself, or hire someone to help. The next questions will be about how to record your computer screen and what software you should get for making your video.

Maybe you’re a blogger, educator, marketer, or even game developer making videos in-house. For capturing screen recordings and editing video clips the products to look at are ScreenFlow 6 vs Camtasia for Mac or PC.

Note: Not long ago Camtasia had two products: Camtasia 2 for Mac and Camtasia Studio 8.0. Each had different features. In 2016 they have since consolidated Camtasia’s PC and Mac versions into essentially one universal offering.

ScreenFlow vs. Camtasia – Which is Better For Mac Users?

ScreenFlow screen recording software for Mac OSX -UI

ScreenFlow is a popular video recording and screen-casting software made exclusively for the Mac OS X operating system. The software is great for capturing your desktop or mobile screen and then adding annotations and callouts. You can adjust audio, add transitions—just about anything you would need. ScreenFlow is made by Telestream, a well-known leader in the video streaming, screencasting and transcoding industry. It retails for $99.

camtasia screen recording software UI

Camtasia is a competing screen recording and editing software product that has PC and Mac versions. Camtasia’s drag and drop editor and advanced features have earned many accolades. Like ScreenFlow, Camtasia assists with recording voice narration and adding animations and other visual effects to your video project. TechSmith, Camtasia’s maker, recently put out a major update to the software which can be purchased for $199.

So how do you pick between the two? Is Camtasia worth the extra money? Let’s take a look at both products side-by-side and see how they fare.

ScreenFlow vs Camtasia Comparison Chart

Between ScreenFlow vs Camtasia in 2017, most of the same features are available. The most notable difference is that only Camtasia has a PC version. ScreenFlow is only available for Macs. Camtasia is also the more expensive screen recording and editing software.

See the Camtasia vs ScreenFlow chart below:


Using ScreenFlow for making screen recordings marketing videos

ScreenFlow 6 is video product software for Macs. It’s brilliant for most videos. I know how to use fancier products like Final Cut Pro and Adobe AfterEffects, but I still find myself falling back to Screenflow for the majority of my video production.

Why is ScreenFlow my pick in the ScreenFlow vs Camtasia contest? ScreenFlow dead simple, but quietly powerful.

ScreenFlow lets you record your screen, your webcam, or both. You can plug in a USB microphone and record high-quality audio, even filtering out background noise using the software. (See what recording gear I recommend.)

ScreenFlow has all the basic editing tools you need to make screen recordings, tutorials, demos and marketing videos. Plus there is a little bit extra to accomplish modest visual effects. You can remove background noise from your voice recordings with two clicks. Even if you don’t record any screens with ScreenFlow, it works well for editing. You can use ScreenFlow to edit video clips that you record with your mobile phone for instance.

In their most recent releases, ScreenFlow has enabled better mobile video capture. They also refined their UI to be more slick and modern.

Why I prefer ScreenFlow in the Camtasia ScreenFlow showdown

ScreenFlow is my personal preference over Camtasia. And if you look at reviews in forums and across videos for ScreenFlow vs Camtasia, you will also see that it is generally considered that if you have a Mac, you should go with ScreenFlow. However, Camtasia’s new version is giving ScreenFlow a run for its money with its extra features, albeit at twice the price.

Here are some example sales enablement videos I made for the adtech company Thunder using ScreenFlow. Each video took less than 4 hours to produce, end-to-end.

Introducing Thunder Co-Op Advantage

Thunder Advanced Animations

Thunder Creative Variations

I really enjoy Screenflow for my own purposes. For a second opinion, here’s the top-ranking Screenflow review on YouTube comparing Screenflow vs Camtasia. It’s only two minutes long.

You can download a free trial of Screenflow here. The full license costs $99, and you get to keep the software forever.

Using Camtasia to screen record and edit videos

While ScreenFlow is limited to Mac users, Camtasia offers both PC and Mac versions. In the Camtasia vs ScreenFlow battle on PCs, it’s no contest in favor of Camtasia.

Camtasia is notably more expensive than ScreenFlow. This is primarily due to the interesting interactive elements it enables. Camtasia lets you do interactive quizzes, draw on the screen, and has speech-to-text captioning. For many people reading this article, however, some of these additional features may be overkill and unnecessary in your evaluation.

If you have ScreenFlow already, it’s probably not worth it to go buy Camtasia. The functionality is very similar.

Benefits of Camtasia’s strong feature set

Camtasia’s interface is a little cooler than ScreenFlow. Some of the interaction patterns reminisce of more advanced software. Expert users will enjoy this, but the simpler interface in ScreenFlow may be better for someone who isn’t a video production professional. More features isn’t always a good thing.

Camtasia has a few more video animations, pre-made arrows, and callouts. ScreenFlow however, has better video filters and audio filters.

Let’s talk audio for a minute. One of the biggest differentiators between whether a video is considered amateurish or professional is good vs bad audio. Clear voice recording is a key ingredient. Because ScreenFlow has a great audio filter for removing background noise that Camtasia lacks, I believe for most beginners that ScreenFlow is a better choice.

If you have a nice mic setup and don’t need any audio filtration, Camtasia may nudge slightly ahead of ScreenFlow. That’s particularly if the pre-made animations and callouts are something that you will use frequently. I personally use my own assets for these things which is why I stick with ScreenFlow.

For another opinion, YouTube blogger Mel Aclaro does a nice 5-minute comparison of Camtasia vs ScreenFlow in this video he made:


Camtasia can be purchased directly from TechSmith for $199 here.

And for easy access, here’s a link to my pick, ScreenFlow, for $99.


As of April 16, 2017, the most recent versions of Camtasia vs ScreenFlow have been reviewed.