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Video Marketing Stats 2017 — 78 Reasons To Invest In Video [Data]

Video marketing stats are essential to defining your marketing strategy or justifying your investments in video in 2017. If you’re looking for data to help you make decisions and back up your claims about video marketing this year, you’re in the right place. Since video is now the second most popular content format, its role in marketing and advertising is only expected …

Sales And Marketing Videos (Your Sales Team Will Thank You)

Sales and marketing videos increase close rates

Why do sales people constantly ask marketing for more sales and marketing videos? Because video is the single-most effective sales weapon in their arsenal other than themselves. Let me explain. A sales person’s primary function is to sell. They are going to focus on selling more than anything. Salespeople need tools that allow them to sell more efficiently. Resources that …

Screenflow vs Camtasia – Why I Like ScreenFlow More [Review]

ScreenFlow vs Camtasia for Mac — the inevitable showdown for choosing what software is good for making internet marketing and educational videos. You might be in a situation like this. You have done your marketing video planning and have a video script in hand. Now it’s time to either make the video yourself, or hire someone to help. The next questions …

How to Combine Video Marketing With Email Marketing [Tips]

Video is among the most engaging content you can use, but an even more powerful combo is combining video marketing with email marketing. When you include videos in your emails, you open the door to highly engaging email content with incredible clickthrough rates. Using video also differentiates your brand. While your competitors are sending regular emails, you are using video …

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How to Write a B2B Marketing Video Script [Simple Framework]

Writing a killer B2B marketing video script becomes a simple task when using the proper framework. You have probably already seen enough B2B video stats to know the impact a good video can have in your marketing today. If you are producing marketing videos in-house, your script is the cornerstone of your video. If you’re working with a production agency, …