In This Article
- Video is where your customers spend time
- Video breeds trust
- Video establishes authority
- Video marketing is effective on mobile devices
- Video improves SEO and can jump straight to the top of the results
- Video amplifies word of mouth
- Video increases email marketing effectiveness
- Selling products one of the benefits of video marketing
- Video is dominating in social media marketing
- Video reaches senior executives
- Live video is on fire
- Want more data supporting the benefits of video marketing?
As video continues to surge as the preferred way for people to get information, the benefits of video marketing just keep getting more worthwhile.
Video marketing’s popularity is skyrocketing because of the great results marketers are seeing. Do you want to see the data that justifies these benefits? Then this article is for you.
Below are the seven most significant benefits of video marketing in 2017.
Video is where your customers spend time
For many, video is one of the most preferred ways to consume information online. Watching videos has become an engrained habit with your customers.
Video breeds trust
Humans are social animals and so people react favorably to seeing other human beings in marketing content. Through video you can build a relationship with them that is more natural and similar to an in-person interaction.
For instance, product photographs and sales copy can be doctored. A video of live demonstration of a product is seen as genuine because it is much more difficult to fake.
Because there is seen to be a high barrier to entry with video marketing, the presence of a multitude of videos can really elevate your organization. Even though there are many cost-effective ways to produce videos these days, it still requires ingenuity, dedication, and most importantly, having something to say.
Video marketing is effective on mobile devices
The shift to a mobile-first world has eroded the value of some marketing formats, but video thrives on mobile where other content may falter.
Take Facebook, for example, where more than 65% video views are happening on mobile. Videos on Facebook tend to be the most engaging content in the newsfeed.
Video improves SEO and can jump straight to the top of the results
Not only do search engines love pages with videos in them, but a video on YouTube can rank for a keyword and be featured at the top of search results on Google, in addition to its prominence on YouTube. This is effectively allowing your content to rank in the first AND second biggest search engines on the web at the same time.
Video amplifies word of mouth
Research from the video ad tech company YuMe shows that people are twice as likely to tell others about a video ad than a text or image ad. If you want your marketing to be worthy of discussion, video is your best format.
92% of mobile video consumers share videos with others. Video content gives such a great experience that people feel comfortable that sharing it will reflect positively on them.
Video increases email marketing effectiveness
There is little email content more provocative than a video. The best way to do this is to include an image of a video player that links out to the page with the actual video. Combined with great copyrighting, video plus email marketing is a winning combo.
See this article for more detail on how to integrate video marketing and email marketing.
Selling products one of the benefits of video marketing
The benefits of video marketing are there throughout the entire sales process. Over 70% of B2B buyers view video product demos before they purchase. Not to mention 46% of B2B technology buyers purchase products or services after viewing video content.
- After watching a video, 64% of users are more likely to buy a product online
- Enjoyment of video ads increases purchase intent by 97% and brand association by 139%
Read this post if you want to dig deeper in to the benefits of video marketing as a sales enablement tool.
Video’s mark on social media is undeniable. In platform after platform, video options are introduced and brought front and center. Social media is the new TV where people gather around the moving picture to share, discuss and enjoy.
“Facebook has become a serious platform for brand-building, and video is leading the way. When it comes to video ads for our clients, based on engagement rate, cost per view, view-to-completion and reach, right now Facebook is winning by a landslide.” — Jason Stein, CEO of ad agency Laundry Service, whose clients include Nike, Amazon and Michael Kors
Video reaches senior executives
65% of senior execs visit a vendor’s website after viewing a marketing video. Plus, over 75% of fortune 500 executives view online video. For the busy executive, a simple video is often the quickest way for them to decide whether or not to spend further attention on your company or product. In B2B video marketing in particular, using video in the fashion can be a very powerful tool.
Live video is on fire
The latest trend with video marketing is live video. Its temporal, spontaneous nature draws in attention. People spend 3X longer watching live video on Facebook than video that is no longer live, for example.
Want more data supporting the benefits of video marketing?
We compiled as much data as we could find on the state of video marketing today. Check out this article for more video marketing stats and see the data and how the benefits of video marketing go even deeper.